by Shannon Hayes | Oct 14, 2024 | DIGITAL MARKETING AND ONLINE PRESENCE
Your website is your digital storefront—it’s often the first point of contact for potential customers. Whether you run a small business or a startup, building a high-converting website is crucial for driving leads, generating sales, and scaling your business. In this...
by Shannon Hayes | Oct 8, 2024 | AI, Featured
Introduction: A Conversation with AI Recently, I engaged in a fascinating dialogue with ChatGPT—affectionately dubbed “Chad”—to explore the evolving landscape of search technology. As a medspa marketer and avid user of AI tools, I wanted to understand the...
by Shannon Hayes | May 9, 2024 | Brand Messaging and Voice, Case Studies: Successful Brand Transformations, CONTENT CREATION AND BLOGGING, DIGITAL MARKETING AND ONLINE PRESENCE, Email Marketing Techniques
Love it or hate it, email marketing remains one of the most effective ways to reach your audience directly. Whether you’re nurturing leads, driving sales, or building a community, crafting an engaging email newsletter is crucial. Here’s how to ensure your email...
by Shannon Hayes | Apr 25, 2024 | CONTENT CREATION AND BLOGGING, Educational Content for Clients
In today’s digital age, artificial intelligence (AI) is more than just a buzzword – it’s a transformative tool that can drive innovation, efficiency, and growth. For women entrepreneurs navigating small and midsize businesses through the competitive...
by Shannon Hayes | Oct 17, 2023 | EMPLOYEE TRAINING AND DEVELOPMENT
In the rapidly expanding medspa industry, there’s a commonly echoed sentiment: – what if I spend all my time and money to train a new injector and they just leave to open up their own place – (and possibly take all my clients) This reality, while...