Shannon Hayes

Unlock the Not So Suprising Impact of Miss Bubbles Barkington: How Heartwarming Imagery Catapulted Our Newsletter Success [CASE STUDY]

by Shannon Hayes | May 9, 2024 | Brand Messaging and Voice, Case Studies: Successful Brand Transformations, CONTENT CREATION AND BLOGGING, DIGITAL MARKETING AND ONLINE PRESENCE, Email Marketing Techniques

Love it or hate it, email marketing remains one of the most effective ways to reach your audience directly. Whether you’re nurturing leads, driving sales, or building a community, crafting an engaging email newsletter is crucial. Here’s how to ensure your email...

FTC’s non-compete ban news and what it means for small businesses and employees:

by Shannon Hayes | May 3, 2024 | EMPLOYEE TRAINING AND DEVELOPMENT, Keeping Up with Industry Changes, Leadership Development, Ongoing Training Programs, Performance Evaluation and Feedback, REGULATORY COMPLIANCE AND RISK MANAGEMENT, Women in Business

Have you heard the news today? The Federal Trade Commission (FTC) has issued a final rule banning non-compete agreements nationwide. This is a game-changing development that will have far-reaching implications for small businesses and employees alike. What Does This...

Leveraging AI to Empower Women Entrepreneurs: Transform Your Business with Smart Technology

by Shannon Hayes | Apr 25, 2024 | CONTENT CREATION AND BLOGGING, Educational Content for Clients

In today’s digital age, artificial intelligence (AI) is more than just a buzzword – it’s a transformative tool that can drive innovation, efficiency, and growth. For women entrepreneurs navigating small and midsize businesses through the competitive...

Haters Gonna Hate: How to Conquer the Jealousy of Rivals and Ex-Colleagues

by Shannon Hayes | Apr 10, 2024 | Women in Business

Success brings out the haters. It’s human nature, and it is gonna really bother you sometimes. Don’t fall for it. Negativity, aggression, and jealousy from outside your team… (and if it is inside your team, get rid of that one real quick)...

Growth, Gratitude and Letting Go

by Shannon Hayes | Oct 17, 2023 | EMPLOYEE TRAINING AND DEVELOPMENT

In the rapidly expanding medspa industry, there’s a commonly echoed sentiment: – what if I spend all my time and money to train a new injector and they just leave to open up their own place – (and possibly take all my clients) This reality, while...