Crafting Digital Success
One Innovation at a Time
At Vitality Ventures Group, we empower small businesses and startups to grow and thrive in the digital landscape. Our forward-thinking approach combines strategy, AI-driven insights, and proven processes to deliver sustainable results. With a dedicated team of experienced professionals, we believe every successful solution starts with understanding your unique needs. Our collaborative efforts produce impactful campaigns and tools that resonate with your audience and drive real growth. While we’re proud of our track record and the innovations we’ve achieved, our true passion is helping brands like yours reach new heights in today’s evolving market.
Client-Focused Collaboration
We uncover the best ideas through active listening, empathy, and collaboration. By deeply understanding our clients’ goals and aspirations, we create a shared vision that drives authentic marketing strategies, building meaningful and lasting customer relationships.
Experience-Centered Design
We craft digital experiences that prioritize seamless usability, featuring intuitive navigation, responsive design across all devices, and captivating visuals that embody our clients’ brand visions. By carefully mapping the entire customer journey, we continuously refine our approach through ongoing collaboration and feedback.
Purposeful Personalization
We leverage deep client insights to create truly personalized experiences—tailoring content, messaging, and customized solutions that resonate by seeing clients as individuals, not just data points.
By continuously listening and fostering strong relationships, we shape the future, aligning our success with that of our clients.
Leadership Team
Shannon Hayes
CEO
As the CEO and founder of our consultancy, brings a wealth of experience in elevating small businesses to new heights of success. constraints or lack of in-depth knowledge, are crucial for the sustained growth and efficiency of a business. Shannon’s commitment is to not only address these critical aspects but to also ensure that business owners are equipped with the understanding and tools needed to thrive in today’s competitive landscape.
Read more about Shannon
With a proven track record of building several multimillion-dollar enterprises, Shannon expertise lies at the intersection of digital marketing and business management. Shannon possesses a keen ability to diagnose the underlying challenges within a business and craft tailored strategies that foster growth. Shannon’s consultancy approach focuses on empowering business owners through a comprehensive suite of services, including search engine optimization (SEO), effective newsletter marketing, strategic networking, and efficient vendor management. These areas, often sidelined due to time constraints or lack of in-depth knowledge, are crucial for the sustained growth and efficiency of a business. Shannon’s commitment is to not only address these critical aspects but to also ensure that business owners are equipped with the understanding and tools needed to thrive in today’s competitive landscape.
Maddie Riley
Media Director
Maddie Riley is the driving force behind Vitality Lens, the specialized media division of Vitality Ventures Group, where her eclectic background in photography and podcast production comes to the forefront. With an innate talent for visual storytelling and a passion for audio narratives, Maddie has successfully harnessed these skills to elevate the media and content creation efforts within the company.
Read more about Maddie
As the leader of Vitality Lens, Maddie orchestrates a diverse range of media initiatives, including podcasting, social media photography, and digital content creation. Her role involves curating engaging visual stories and compelling audio content that not only highlight Vitality Ventures’ pioneering work in the medspa industry but also foster a deeper connection with their audience. Through her creative direction, Vitality Lens has become an integral part of the company, enhancing its brand identity and ensuring a cohesive, impactful presence across all media platforms.
Maddie’s journey from a skilled photographer to an adept podcast producer, and now the head of a dynamic media division, showcases her versatility and innovative approach to content creation. Under her guidance, Vitality Lens delivers high-quality, multi-faceted content that supports the company’s goals of educating, engaging, and inspiring their target audience.
Her unique blend of creative vision and strategic execution has not only advanced Vitality Ventures’ media strategies but also enriched the company’s marketing and client engagement practices. Maddie Riley’s leadership at Vitality Lens underscores her commitment to excellence and her pivotal role in shaping the narrative of Vitality Ventures, making it a distinguished voice in the small business marketing sector.